The course aims to provide an understanding of data, information, knowledge, information society, artificial intelligence, organizational learning, and digital co-creation, as well as knowledge management and information behavior in the modern tourism context. After completing the course, students will have a better understanding of the importance of knowledge management and information behavior models, as well as how to apply them in tourism.The course aims to provide an understanding of data, information, knowledge, information society, artificial intelligence, organizational learning, and digital co-creation, as well as knowledge management and information behavior in the modern tourism context. After completing the course, students will have a better understanding of the importance of knowledge management and information behavior models, as well as how to apply them in tourism.

After successfully completing the course, the student will be able to::

• Recognize the fundamental ideas of knowledge and information management.
• Understand the importance of knowledge management, intellectual capital, and information behavior in tourism.
• To document the requirements for tourism information, knowledge-sharing media, and organizational learning.
• Implement knowledge management models in tourism organizations and businesses.
• Using information behavior models to analyze the hunt for satisfaction of tourist information demands.
• Showcase their abilities to apply knowledge management and information-seeking behavior models.

Week 1 - Introduction to information, concepts, information theory, decision making and information selection, information systems and people, information and knowledge, information systems in tourism.

Week 2 - Information Society digital age. modernist societies. technologies, digital economy. e-government. digital tourism

Week 3 - Reliability of information on the internet, validity. search engines. social networks, artificial intelligence, e-government.

Week 4 - Information-seeking, behavior, historical review, information search behavior, needs, motivation and use of information, certainty - uncertainty, information search scenarios, scenario comparison.

Week 5 - Models of information behavior, Wilson model, Savolainen model, Kuhlthau model, Williamson model, Ellis model, Freund model, Foster model. Comparison of information behavior models.

Week 6 - Knowledge and information management, forms of knowledge, intellectual capital, effective knowledge management, data-information-knowledge.

Week 7 - Knowledge management models, meaning making model, spiral model, i-space model, McAdams & McCready model, pillar model, knowledge sharing models, comparison of knowledge management models.

Week 8 - Digital and organizational learning, learning and artificial intelligence, organizational memory and culture, knowledge management and assessment tools.

Week 9 - Knowledge life cycle, knowledge life cycle models, lessons learned models, knowledge surplus and innovation, knowledge management assessment.

Week 10 - Digital culture and communication in tourism, co-creation in the tourism industry and tourism promotion, context, types, digital co-creation process, applications in tourism.

Week 11 - Management of information services in tourism, information behavior in tourism, conceptual model of tourism information search and satisfaction, information behavior of the traveler.

Week 12 - Knowledge management models in tourism, the Grant model, evaluation in hotel units, dimensions of effective implementation.

Week 13 - Models of information behavior in tourism, Fodness & Murray model, travel information search sources, traveler profile, search time percentage, search object.

• Case, D.O. & Given, L.M. (2020), Looking for information: (4^thEdition). Ed. Disigma.
• Dalkir, K. (2021). Knowledge management. Ed. Tziola.
• Easterby-Smith M., Lyles M. (2017). Handbook of Organizational Learning & Knowledge Management. Ed. BROKEN HILL PUBLISHERS LTD.
• Benckendorff P.J., Xiang Z., Sheldon P.J. (2023). Tourism Information Technology. BROKEN HILL PUBLISHERS LTD.

As part of the course, lectures are provided using modern supervisory means, asynchronous platform is used on which material is provided to students, electronic synchronous and asynchronous communication with students.

• The open Eclass online platform provides support for the learning process.
• Use of I.C.T. in Teaching
• Use of I.C.T. in Communication with students

Compulsory exams. Optional written assignment.