Undergraduate Studies Programme

The curriculum of the Department of Tourism focuses on the following axes:

1. Tourism Business and Cultural Organisation Administration. It concerns the acquisition of theoretical and practical knowledge regarding modern ways and methods of organisation, administration and operation of tourism businesses, tourist destinations and cultural organizations. Indicative courses offered in this sector are as follows:
   1. Tourism Administration
   2. Tourism Marketing
   3. Financial Management
   4. Tourism Product Design and Development
   5. Tourism Development and Policy
   6. Human Resource Management
   7. Tourism Entrepreneurship & Media Management
2. Digital Tourism. It concerns the acquisition of theoretical and practical knowledge for the promotion of tourism/cultural resources through modern information and communication technology. Indicative courses offered in this sector are as follows:
   1. Information systems management
   2. E-business and digital transformation of tourism and cultural infrastructure
   3. Development of digital tourism services
   4. Digital Marketing
   5. International booking systems
   6. Virtual worlds and representation of tourist and cultural resources
3. Tourism and Culture. This sector aims to familiarize students with the key aspects of human culture and help them acquire the necessary knowledge in this field, in order use it in tourism actions. Emphasis is placed on the Mediterranean region as a matrix of cultures over time. Indicative courses in this sector are as follows:
   1. Cultural heritage and its exploitation in the tourism market
   2. Mediterranean Economies, Societies, and Tourism
   3. Promotion of cultural monuments
   4. Intercultural Communication
4. International tourism, language and law. It concerns the acquisition of theoretical and practical knowledge for the administration and development of tourism and cultural services in an international environment. Indicative courses offered in this sector are as follows:
   1. International law
   2. Tourism, culture and accessibility
   3. English/ French/ German language courses oriented in tourism terminology
5. Thematic tourism. It concerns the acquisition of theoretical and practical knowledge for the management and development of alternative tourism services. Indicative courses offered in this sector are as follows:
   1. Alternative forms of tourism (e.g. conference, medical, cruise, etc.)
   2. Geopolitics and tourism
   3. Tourism and principles of sustainable development