The aim of the course is to familiarize students with one of the fastest growing sectors in tourism, namely maritime tourism, including cruising. Emphasis is placed on the structure of this branch of the tourism industry, its main characteristics, its global dimension, as well as regions that are of greater interest for its development, along with specific practical issues. Students study marketing topics related to this specific activity, revenue enhancement strategies, risk management, as well as issues concerning the target audience and the impact of cruising on destinations that serve as stations or starting points.

By successfully completing the course students will be able to:

• explain various concepts in marine tourism.
• explore the working conditions on cruise ships, the impacts, and the effects of cruising.
• apply skills, knowledge, and abilities related to administrative concepts in cruise service management.
• analyze and evaluate issues related to cruise services and management.
• identify and solve problems related to the planning and management of maritime tourism.
• cooperate, seek and gather the necessary information for the composition and presentation of their projects.

Introduction to maritime tourism

Typology of maritime tourism

Maritime tourism: yachting and cruising

Cruise Categories

Cruise Companies

Geography of cruises and ports

Cruise management and cabotage

Cruise planning

Cruise and health

Work Environment on a cruise ship

Maritime Tourism and its effects

Planning and management of maritime tourism

Student projects: presentation, and discussion

Summary and course evaluation

Diakomichalis, M. (2009). Maritime tourism and its economic effects] Athens: Stamoulis. [in Greek]

Moira, P., & Mylonopoulos, D. (2020). Maritime Tourism. Athens: Phaidimos. [in Greek]

Moira, P., & Mylonopoulos, D. (2020). Cruise: Sociological, Cultural, Economic, Legal, and Environmental Approaches. Athens: Tziola. [in Greek]

Lectures with active involvement and participation of students

Field research

Educational visits

Documentaries and discussion

Invited lectures-presentations of case studies

Applications-Exercises

Presentation of applications-exercises-projects by the students

Use of ICT in Teaching: Electronic Classroom Management System (Open eClass), Powerpoint slides, lecture notes in pdf, spreadsheets, appropriate softwares, internet and videos

Use of ICT in Communication: Communication with students is achieved through the use of the Electronic Classroom Management System (Open eClass) and e-mail.

Applications-Exercises-Projects

Independent individual/group optional project

Final examination

The evaluation criteria are made known to the students at the beginning of the course.