The module aims to introduce students to the main principles and concepts of destination management and marketing, as well as their application in the modern tourism environment, by connecting theory and practice. Principles and concepts that will be introduced and discussed during the module include, inter alia, the supply side/tourism destination, the demand side/tourists, the destination marketing process, the destination distributors and the external environment of a tourist destination. Finally, the module will present destination case studies, in order to explain how the principles have been applied so far in the field.

• To help students obtain the theoretical background of destination management and marketing and understand its main concepts and theories.
• To help students understand the importance of destination management and marketing in the modern tourist environment.
• To help students familiarize themselves with the application of main destination management and marketing concepts and theories in tourist destination case studies.
• To help students understand the importance of destination management and marketing in the modern tourist destination environment.

Week 1: Introduction to the tourist destination concept

Week 2: Key challenges of tourist destinations

Week 3: Introduction to tourism destination management

Week 4: DMOs - roles and activity

Week 5: Formation of tourist destination image and destination branding

Week 6: First group presentations (Storyboards)

Week 7: Guest Speaker Presentation

Week 8: Stakeholders, leadership and collaboration

Week 9: Tourist behavior

Week 10: Development of tourist destinations through events - eventful cities

Week 11: Crisis management in tourist destinations

Week 12: Group Presentations

Week 13: Course summary

Pike, S. (2015). Destination marketing: essentials. Routledge.

The teaching methods include lectures, but also interactive activities at individual and group level, inside and outside the classroom (such as fieldwork, primary research and data collection and analysis).

The course includes the use of video and multimedia.

The evaluation of the course is done through a group assignment (written and oral).