This course aims to introduce students to the technological principles of the Internet, e-business strategies and models, as well as the social and ethical issues surrounding the Internet. Students will gain a better understanding of how hospitality and tourism organizations operate online.

Upon successful completion of the course, the student will be able to:

• recognize and understand the organizational, administrative, and technological framework around digital
  also operates e-commerce.
• perform market analysis for e-commerce activities.
• distinguish between models and manage digital business and e-business activities
  trade.
• become familiar with the electronic environment and existing strategies.
• analyze, synthesize, and evaluate change management requirements and strategies.
• use market, performance, and targeting metrics and indicators.
• know supply chain management methods.
• implement e-commerce applications and services.

The course plan per week in the total of 13 weeks of lessons is as follows:

Theoretical Lectures

Week 1
Introduction to digital business and e-commerce

Week 2
Market analysis for e-commerce activities

Week 3
Digital Business Infrastructure Management

Week 4
Electronic environment

Week 5
Digital business strategy

Week 6
Digital Marketing

Week 7
Electronic supplies

Week 8
Customer relationship management

Week 9
Change management

Week 10
Analysis and design

Week 11
Web Content Management

Week 12
Implementation and optimization of digital business services

Week 13
Case study

Lab Lectures

The lab lectures are organized with the aim of applying the theory in practical exercises and examples.
There is a lab lecture planned for each theoretical lecture.

Live and on-campus teaching:

• Face to face
• Labs
• Through specialized software for supporting the learning process (e-class)

Use of ICT in teaching

Learning process support through the e-class electronic platform (https://opencourses.ionio.gr/courses/DTO212/)

Use of ICT in communication with students

Students will be evaluated by:

• Final written exam (100% of grade) which may include:
  • Multiple choice questions
  • Short answer questions
• The evaluation is accessible to students for further explanations regarding their improvement.