gr

E-Business in Tourism


Teaching Staff: Paschou Sophia
Course Code: INF130
Course Category: Skills Development
Course Type: Elective
Course Level: Undergraduate
Course Language: Greek
Semester: 6th
ECTS: 5
Total Hours: 4

Teaching Structure:
ActivitySemester Workload
Lectures52
Literature Study and Analysis73
Course Total (ECTS: 5)125

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Short Description:

This course aims to introduce students to the technological principles of the Internet, e-business strategies and models, as well as the social and ethical issues surrounding the Internet. Students will gain a better understanding of how hospitality and tourism organizations operate online.

Objectives - Learning Outcomes:

Upon successful completion of the course, the student will be able to:

  • recognize and understand the organizational, administrative, and technological framework around digital
    also operates e-commerce.
  • perform market analysis for e-commerce activities.
  • distinguish between models and manage digital business and e-business activities
    trade.
  • become familiar with the electronic environment and existing strategies.
  • analyze, synthesize, and evaluate change management requirements and strategies.
  • use market, performance, and targeting metrics and indicators.
  • know supply chain management methods.
  • implement e-commerce applications and services.
Syllabus:

The course plan per week in the total of 13 weeks of lessons is as follows:

Theoretical Lectures

Week 1
Introduction to digital business and e-commerce

Week 2
Market analysis for e-commerce activities

Week 3
Digital Business Infrastructure Management

Week 4
Electronic environment

Week 5
Digital business strategy

Week 6
Digital Marketing

Week 7
Electronic supplies

Week 8
Customer relationship management

Week 9
Change management

Week 10
Analysis and design

Week 11
Web Content Management

Week 12
Implementation and optimization of digital business services

Week 13
Case study

Lab Lectures

The lab lectures are organized with the aim of applying the theory in practical exercises and examples.
There is a lab lecture planned for each theoretical lecture.

Suggested Bibliography:
1) ΨΗΦΙΑΚΕΣ ΕΠΙΧΕΙΡΗΣΕΙΣ ΚΑΙ ΗΛΕΚΤΡΟΝΙΚΟ ΕΜΠΟΡΙΟ: ΣΤΡΑΤΗΓΙΚΗ, ΥΛΟΠΟΙΗΣΗ ΚΑΙ
ΕΦΑΡΜΟΓΗ

Έκδοση: 6η Αμερικανική/2016

Συγγραφείς: DAVE CHAFFEY

Τύπος: Σύγγραμμα

Διαθέτης (Εκδότης): ΕΚΔΟΣΕΙΣ ΚΛΕΙΔΑΡΙΘΜΟΣ ΕΠΕ


2) ΗΛΕΚΤΡΟΝΙΚΟ ΕΠΙΧΕΙΡΕΙΝ

Έκδοση: Β' ΈΚΔΟΣΗ/2013

Συγγραφείς: ΓΕΩΡΓΟΠΟΥΛΟΣ ΝΙΚΟΛΑΟΣ, ΠΑΝΤΑΖΗ ΜΑΛΑΜΑΤΕΝΙΑ-ΑΛΜΑ, ΒΑΓΓΕΛΑΤΟΣ
ΙΩΣΗΦ, ΚΟΠΑΝΑΚΗ ΕΥΑΓΓΕΛΙΑ, ΝΙΚΟΛΑΡΑΚΟΣ ΕΥΑΓΓΕΛΟΣ
Τύπος: Σύγγραμμα
Διαθέτης (Εκδότης): ΕΥΓΕΝΙΑ ΑΣΤ.ΜΠΕΝΟΥ

3) Ηλεκτρονικό επιχειρείν

Έκδοση: 1η έκδ./2007

Συγγραφείς: Πολλάλης Γιάννης Α., Γιαννακόπουλος Διονύσης Ι.

Τύπος: Σύγγραμμα

Διαθέτης (Εκδότης): ΕΚΔΟΣΕΙΣ ΣΤΑΜΟΥΛΗ ΑΕ
Teaching Methods:

Live and on-campus teaching:

  • Face to face
  • Labs
  • Through specialized software for supporting the learning process (e-class)
New Technologies:

Use of ICT in teaching

Learning process support through the e-class electronic platform (https://opencourses.ionio.gr/courses/DTO212/)

Use of ICT in communication with students

Evaluation Methods:

Students will be evaluated by:

  • Final written exam (100% of grade) which may include:
    • Multiple choice questions
    • Short answer questions
  • The evaluation is accessible to students for further explanations regarding their improvement.

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