"Strategic management", as a more general framework of principles and methods that determine the process of making strategic decisions, has been in the forefront of the academic community and businesses for the last two decades. The reasons why this is happening have to do with both the undoubtedly significant changes in the global economic environment and the rearrangements in the internal business environment. The aim of this course is to teach strategic management tools for the strategic planning of businesses.

Upon successful completion of the course, the student will be able to:

understand the basic concepts and parameters and the importance of business strategy and policy
recognize and analyze the parameters of the company's internal and external environment that influence the formation of its strategy.
set strategic goals and choose the means and procedures for their effective achievement
to develop and implement the Balanced Scorecard in business
to apply swot analysis and plan strategies
to design strategies for businesses using modern business management techniques

Week 1

Introduction to Strategic Management

Week 2

Internal-External Business Environment Analysis

Week 3

SWOT Analysis and Strategy Planning

Week 4

Pest analysis

Week 5

Balanced Score Card

Week 6

Strategic Business Planning Using Multicriteria Analysis Techniques

Week 7

Strategic Business Planning Using Simulation Techniques

Week 8

Business Process Reengineering Using Process Mining Techniques

Week 9

International Strategy

Week 10

Corporate Governance

Week 11

Decision Support Systems

Week 12

Corporate Culture and Leadership

Week 13

Strategy and MIS

• A.Thompson Jr, Margaret A. Peteraf, John E. Gamble, Dr. A. J. (Lonnie) Strickland. Crafting and Executing Strategy,  Utopia Editions, 2018 

in-class lecturing

Written examination

• Problem solving
• Short answer questions
• Multiple choice questions

The evaluation criteria are made known to the students at the beginning of the course.