gr

English in International Tourism


Teaching Staff: Flora Christina
Course Code: INT150
Course Category: Skills Development
Course Type: Elective
Course Level: Undergraduate
Course Language: Greek
Delivery method: Lectures
Semester: 4th
ECTS: 5
Total Hours: 4
E Class Page: https://opencourses.ionio.gr/courses/DTO138/

Teaching Structure:
ActivitySemester Workload
Lectures52
Literature Study and Analysis73
Course Total (ECTS: 5)125

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Short Description:

The course aims at enhancing language and communication skills in international tourism. Students will further practice reading, writing, listening, and speaking in practical tourism-related situations, such as hotels, tour operators, airlines, sightseeing, etc. Teaching activities include enrichment of specialized tourism English terminology, problem-solving, case studies, role-playing, and teamwork exercises. In addition, students will study real cases and examples from the tourism industry, analyzing and discussing trends and practices affecting international tourism. They will practice describing and interpreting statistical data, graphs, and charts. Upon completion of all course activities, students will be better prepared to meet communication and language challenges that arise when working in international tourism destinations.

Objectives - Learning Outcomes:

Upon successful completion of the course students are expected to

- consolidate the tourism terminology and language structures related to the international tourism sector, such as travel terminology, hotel terminology, business organization and management terminology

- produce scientific texts on tourism using the terminology of their field of study

- acquire communication skills in English in practical situations related to tourism

- describe, interpret, and evaluate the results of tourism data analysis

- develop their listening and speaking skills by taking part in discussions and making oral presentations

Syllabus:

Week 1.Introductory course. Prerequisites, aims and purposes. Introductory terminology

Week  2. Definition of tourism. Aspects of tourism. Types of tourism. Words of general English with a special meaning in tourism. Prefixes and suffixes. Listening and speaking skills practice.

Week 3. Careers in tourism and hospitality. Employment in the travel, tourism and hospitality industry. Job titles. Abbreviations and acronyms.

Week 4. Hospitality marketing (marketing of small businesses, marketing strategies, internal and external marketing. Essay types. Writing skills development.

Week 5. Tourism marketing. Types of market. Market research (primary, secondary, qualitative, quantitative). Describing graphs and charts. Speaking skills development.

Week 6. Exhibitions and conference management. Skills, knowledge and terminology required to undertake the venue or site selection process for exhibitions and conferences

Week 7. Tourism and Culture. Impact of tourism on culture. Sustainable tourism. Note-taking skills development.

Week 8. Communicate effectively with different types of customers taking into consideration cultural differences. Managing cultural misunderstandings using proper language. Speaking skills development

Week 9. Terminology regarding services provided to customers requiring special assistance: people with disability e.g. mobility, sight, hearing impaired; elderly; clients with young children; people with special diets.

Week 10. External influences on the tourism and hospitality industry: demographic, political, environmental. Words/phrases to link ideas. Writing press releases. Strategies and techniques.

Week 11. Writing business reports. Analyzing options and making recommendations

Week 12.Describing diagrams, graphs, and charts. Writing and speaking skills development.

Week 13. Making presentations. SWOT analysis terminology.

Suggested Bibliography:

Αποστόλου Ελ., (1993), «Translating, General Economics, Business Administration, Maritime Economics, European Communities». Αθήνα: Σταμούλη.

Corballis T., Jennings W., McLisky M., Mol H., Roberts M., Walker C. (2019). Αγγλικά των Επιστημών Διοίκησης, Οικονομίας και Τουρισμού. Κύπρος: BROKEN HILL PUBLISHERS LTD.

Mol, H. (2008). English for tourism and hospitality.UK: Garnet.

Powel, M. (2004). In company. Oxford: McMillan.

Perdiki F. & Z. Malivitsi (2012). Economic and Business English in a Nutshell –A course book for Specific and Academic Purposes. Thessaloniki: F Perdiki. & Z. Malivitsi.

Paterson K.& Wedge R. (2013). Oxford Grammar for EAP. Oxford: Oxford University Press.

Rizouli, C. (2015). English for Academic Purposes. Focus on Writing. Thessaloniki: University of Macedonia Press.

Teaching Methods:
  • Face-to-face teaching
  • participatory teaching: Encouraging student participation through discussions, group work, role-playing, and exercises
  • use of authentic material such as articles, advertisements, communication samples, and tourism-related websites.
  • use of digital tools and platforms, such as e-class, projectors, presentations, online exercises, and online resources.
  • Educational visits: Organizing visits to tourism businesses, such as hotels, travel agencies, or airlines

The above methods and tools can be combined and adapted according to the students' needs and the potential of the learning environment.

New Technologies:

Use of ICT to enhance and support teaching (e-class platform) 
Use of ICT for communication with students 

General Skills:
  • Autonomous work
  • Team work
  • Work in international environment
  • Freedom of thought

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