The module aims to provide an overview of the interaction between tourism, culture and the creative industries. On the one hand, tourism plays an important role in the promotion of cultural heritage and the development of creative industries, while also strengthening the business activity of local creators. On the other hand, the development of creative industries and the proper utilization of cultural heritage, through the creation of cultural industries, upgrades the aesthetics of the areas so that they attract more and better quality tourism. In this course, reference will be made to cultural and creative tourism as well as to the practices adopted for the development of the two special forms of tourism. The policies of UNESCO and the relevant Greek public organizations for the development of cultural and creative tourism will also be analyzed. In the context of the course, case studies are also analyzed for a better understanding of the material.

Upon successful completion of the course, students will be able to:
Understand the terms cultural and creative industries, as well as the importance they present to local development
Assess the theoretical foundations and importance of cultural and creative tourism for tourists and local communities.
Compare the principles and perspectives of cultural heritage and tourism management and assess their implications for cultural tourism.
Explain approaches to heritage management, tourism management and education that help improve visitor satisfaction while conserving cultural heritage.
Recognize and understand the policies implemented by international organizations and national organizations for the development of cultural and creative tourism.

Week 1
Introduction to the creative and cultural industries

Week 2
Creative industries, innovation and knowledge networks, creative cities

Week 3
Differentiating tourism through creativity

Week 4
Creative cities, city branding and tourism

Week 5
Creativity and tourism in the regions of the region

Week 6
Cultural tourism

Week 7
Creative tourism

Week 8
Policies and practices development of cultural and creative tourism

Week 9
The Sheffield and Bilbao case study

Week 11
UNESCO Policy Framework for Cultural Tourism

Week 11
National Policies for cultural and creative tourism

Week 12
Development and management of small and medium enterprises of creative tourism

Week 13
The Plymouth (HB) and Singapore case study

• Αυδίκος Β. (2014), Οι πολιτιστικές και δημιουργικές βιομηχανίες στην Ελλάδα, Εκδόσεις Επίκεντρο.
• Δουλκέρη Τ. (2021), Τουρισμός - Πολιτική - Πολιτισμός στην Ελλάδα, Εκδόσεις Λειμών.
• Μωραίτου, Ι. (2019), Αστική Ανάπτυξη και Συνοχή. Πολιτιστικές και περιβαλλοντολογικές προσεγγίσεις, Εκδότης Προπομπός.

• Crouch, D. and N., Lubbren (eds) (2003) Visual Culture and Tourism, Oxford: Berg
• du Cros H. & McKercher B. (2014) Cultural Tourism (2nd Edition), Routledge
• Morpeth N.D., Long P. (2016) Tourism and the Creative Industries: Theories, policies and practice (1st edition), Routledge
• Richards G., Wilson J. (2007) Tourism, Creativity and Development, London: Routledge.
• Richards, G. (2006) Cultural Tourism: Global and Local Perspectives, London: Routledge.

Face to face

Teamwork – Autonomous Learning

Use of ICTs in Teaching, in Laboratory Education, in Communication with students

• 60% final written exam (short answer and problem solving questions)
• 30% written work in groups of 2-3 people
• 10% oral examination of the prepared group work