George Samlidis

• K. VOGKLIS
• X. BENEKI
• N. MYLONAS

This PhD thesis investigates the development of Digital Destination Management Organizations (DMOs) at the regional level, focusing on the perceptions and attitudes of local government stakeholders. The research explores key success factors for DMO implementation and highlights the role of digital technologies (DMS, social media, AI) in enhancing their effectiveness. It also examines leadership models, governance structures, and public–private collaboration, along with digital marketing strategies and user-generated content integration. The study contributes to understanding the transition toward smart, networked destination management systems.