Dionisios Kerkiras

• K. VOGKLIS
• P. KLOUTSINIOTIS
• I. POLENAKIS

Dionysios Kerkyras’ PhD thesis examines the role of Artificial Intelligence in transforming tourism into a smart, data-driven ecosystem. It focuses on personalized experiences through big data analytics, machine learning, and recommendation systems, while also addressing ethical and regulatory challenges (GDPR, AI Act). The research includes the development of a functional AI prototype and its pilot implementation in a real destination, contributing both technological innovation and policy insights for sustainable AI adoption in tourism