Alkmini Gkritzali

    Gkritzali Alkmini: Curriculum Vitae
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Dr. Alkmini Gkritzali is an Assistant Professor at the Department of Tourism of the Ionian University, specializing in "Destination Marketing". She holds a BSc in Marketing and Communication from the Athens University of Economics and Business (Greece), an MA in Creative and Media Enterprises from the University of Warwick (UK) and a PhD (MRes, PhD) from Bayes (formerly Cass) Business School, City University London (UK).

She has worked (2014-2021) as a Senior Lecturer at the School of Hospitality and Tourism Management, University of Surrey (UK), where she was the Academic Director of the MSc in International Tourism Management. She has taught various courses in both undergraduate and postgraduate level at Bayes Business School, City University London (UK), ESCP London Business School (UK), Athens University of Economics and Business, International Hellenic University, and Hellenic Open University (SEP member since 2017).

The sum of her academic publications, in top-rated (ABS) peer-reviewed scientific journals, focuses on the way tourism destinations evolve through branding, popular culture narratives and social networks, how they are affected by international and national crises and invest in new sustainability standards.

She has collaborated, in national and international research projects, with organizations such as the World Tourism Organization (UNWTO), UEFA (Union of European Football Associations), and the Municipality of Barcelona (Barcelona City Council).

Research Interests

• Destination marketing and branding
• Online and offline storytelling
• Value co-creation in tourism
• Popular culture tourism
• Sustainability marketing in tourism

Selected publications

• Font, X., English, R., Gkritzali, A., & Tian, W. S. (2021). Value co-creation in sustainable tourism: A service-dominant logic approach. Tourism Management, 82, 104200.
• Li, S., Tian, W., Lundberg, C., Gkritzali, A., & Sundström, M. (2020). Two tales of one city: Fantasy proneness, authenticity, and loyalty of on-screen tourism destinations. Journal of Travel Research, 0047287520961179.
• Smit, B., Melissen, F., Font, X., & Gkritzali, A. (2020). Designing for experiences: a meta-ethnographic synthesis. Current Issues in Tourism, 1-19.
• Gkritzali, A., Mavragani, E., & Gritzalis, D. (2019). Negative MWOM and value co-destruction during destination crises. Business Process Management Journal.
• Gkritzali, A., Gritzalis, D., & Stavrou, V. (2018). Is Xenios Zeus still alive? Destination image of Athens in the years of recession. Journal of Travel Research, 57(4), 540-554.
• Gkritzali, A. (2017). Online destination sentiment recovery during a sustained crisis. Annals of Tourism Research, 66(C), 183-185.
• Gkritzali, A., Lampel, J., & Wiertz, C. (2016). Blame it on Hollywood: The influence of films on Paris as product location. Journal of Business Research, 69(7), 2363-2370.