Innovation in the Digital Era

Forms and models of innovation. Innovation models based on digital platforms. Adoption of innovative digital technologies. Effective utilization of ICT in the digital single market. Decision-making through the use of digital tools and the application of advanced analytical models. Digital maturity. Knowledge creation and management. Open innovation culture. Creation and maintenance of sustainable competitive advantage. Technological innovation in sustainable tourism development. Green innovation. Open innovation. The role of start-ups. Case studies – open innovation platforms – the hospitality sector – information and communication technologies.

• To enable students to understand the fundamental principles and characteristics of the digital economy and to recognize its impact on the business behavior of organizations.
• To explore the opportunities and threats arising from the emergence of digital innovation and a range of new business models and applications.
• To identify and evaluate the capabilities of modern digital technologies.
• To distinguish between deep technologies (deep tech) and shallow technologies.
• To develop the ability to strategically design an innovative enterprise using appropriate business tools (e.g., Business Model Canvas).
• To develop the ability to prepare a concise business plan for the development of an innovative e-business.
• To acquire basic knowledge for the promotion and commercialization of digital products and services.
• To acquire the necessary conceptual background to understand the challenges faced by business management in the context of the digital economy.

Week 1: Introduction to the Digital Economy

Week 2: Presentation of Web Development Software

Week 3: Business Model Design

Week 4: Types of e-Business Applications (B2B, B2C, G2C, G2G, etc.)

Week 5: Demonstration of the WordPress Tool

Week 6: Digital Business Infrastructure

Week 7: Market and Competition Analysis for Digital Business Design

Week 8: Training in WordPress for Website Development

Week 9: New e-Business Technologies and Innovative Business Models

Week 10: Training in WordPress for Website Development

Week 11: Presentation of Websites

Week 12: Presentation of Business Model Canvas and Feasibility Study for Innovative Digital Businesses

Week 13: Review and Preparation for Examinations

- Recommended Bibliography:

1. Whittington, D., “Digital Innovation & Entrepreneurship,” A. Pateli & N. Mylonas (eds.), Ropi Publications, 2022.
2. Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.-P., Turban, D., Electronic Commerce: Principles of Management and Social Media Utilization, M. Giourdas Publications, 2020.
3. Chaffey, D., Digital Business and E-Commerce: Strategy, Implementation and Practice, 6th American Edition, Broken Hill Publishers, 2016.
4. Laudon, K., Traver, C.C., E-Commerce 2014: Business – Technology – Society, 10th Edition, Papasotiriou Publications, 2014.

- Relevant Scientific Journals:

• International Journal of Electronic Commerce
• Journal of Electronic Commerce Research
• Electronic Commerce Research
• Journal of Theoretical and Applied Electronic Commerce Research
• Technovation

• Search, analysis, and synthesis of data and information using appropriate technologies
• Teamwork
• Generation of new research ideas
• Project design and management
• Critical thinking and self-reflection
• Promotion of free, creative, and inductive thinking

Support of the learning process through the e-class electronic platform and Zoom for distance learning lectures. Use of the WordPress tool for the preparation of the group assignment.

• Development of a Feasibility Study for a Start-up e-Business (35%)
• Development of an e-Business website using WordPress (35%)
• Written Examination (30%)