Introduction to Hospitality and Tourism

The course aims to introduce students to the conceptual framework as well as introductory knowledge, typologies and definitions Tourism and Hospitality. The main purpose of the course is an initial approach to management, development and planning in tourism and the elements that make up the tourism system.

Upon successful completion of the course the student will be able to:

• Recognise the basic concepts of the tourism and hospitality industry.
• Understand the function and elements of the tourism system.
• Understand tourism development patterns and methods of managing the tourist destination.
• Evaluate tourism market and policy issues.
• Recognise the impact of tourism.
• Know the forms of tourism.
• Analyse data that indicate the future of tourism.

• Indicatively, the topics of the course include:
• Tourism, concepts, recreation, leisure, tourist-traveller, conceptual-functional framework, historical development, tourist currents, tourism in Greece.
• Tourism economy, tourism industry structure, tourism organizations, contribution to GDP, tourism demand, characteristics, tourism demand forecast, tourism supply, tourism and economic development,
• Tourism policy, public and tourism policy, tourism planning, stages of preparation of a tourism development plan, tourism development standards, responsible tourism management.
• Theoretical approaches to motivation and human needs, psychoanalytic approach, sociological approach, humanistic approach. Attraction factors, consumer behaviour in tourism, tourism marketing.
• Tourist destination, attractions, attractions, travel propensity, development conditions, tourist package, life cycle stages, destination management, competition, destination strategy and marketing, marketing planning, marketing mix in tourism.
• Hospitality and accommodation, hotels and lodging, short-term rentals, catering, event tourism, creative industries.
• Tourism suppliers, intermediaries, intermediaries and the tourism system, tour operators, agents, wholesalers.
• Transport, air transport, maritime transport, road and rail transport, waterborne transport, cruise, transport management.
• Operations management, tourism business organisation, chains, concentrations, quality management, tourism information management, tourism information and communication technology, digital entrepreneurship.
• Impact of tourism, tourism destination cycle, economic, social, cultural and environmental impacts of tourism, income, employment, prices.
• Sustainable tourism development, sustainable development, climate change. action and sustainability, alternative policies, carrying capacity.
• Types of tourism, types, mass tourism, thematic tourism, alternative tourism, special tourist facilities.
• Tourism research. The future of tourism.

• Walker, J. R. (2021) Introduction to hospitality.
• Robinson, P., Lück, M., & Smith, S. (2020). tourism. cabi.
• Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. (2017). tourism: principles and practice.Pearson UK.
• Tajeddini, K., Ratten, V., & Merkle, T. (2019). tourism, hospitality and digital transformation: strategic management aspects.Books.Google.
• Anna Farmaki, Nikolaos Pappas (2021) Emerging Transformations in Tourism and Hospitality (New Directions in Tourism Analysis), Routledge

In the classroom face to face.

Use of ICT in Teaching: Use of presentation software (power point) in face-to-face lectures, use of asynchronous tele-education (uploading material to the course's open eclass), digital repositories.

Use of ICT in communication: use of the open eclass platform (posting announcements, replying to students' messages, etc.) and e-mail

Students will be assessed through formative and summative assessment.

Formative assessment  be carried out through study and self-assessment questions given to students at the end of each lecture. The formative assessment will not be graded.

The summative assessment will have 2 forms and will be graded.

1. Individual work or 

2. Written final examination, graded difficulty: Students are required to answer series of questions covering all the material taught in the course. These may include: multiple choice questions/short answer questions/critical thinking questions/comparative evaluation of theoretical elements

The individual assessment marks are indicated next to each topic. 

Interim evaluations (progress) may be carried out. Their details (examination format, date, time, subject matter, weighting, etc.) are announced in good time. Interim assessments are not exempt from the content of the final examination. 

The students' evaluation is accessible to them for explanations regarding their improvement.

The lecture calendar, weightings, assessment criteria and weightings are made known to students at the beginning of the course. The lecturer has the right to adjust the pace of teaching to accommodate the progress of the class. Students are responsible for monitoring all adjustments to the lecture calendar.