The aim of the programme BSc in Hospitality, Tourism and Digital Technologies of the Department of Tourism is to prepare trained professionals who will be able to meet the demands of the modern tourism industry, using advanced technologies to improve hospitality services. Graduates will be able to apply digital solutions in hotel management, tourism experience design and data analysis for strategic decision making. The programme aims to enhance innovation, sustainability and competitiveness in the tourism sector, while focusing on cutting-edge technologies such as artificial intelligence, big data analytics, augmented and virtual reality, blockchain and automation in the hospitality sector.